Strategic CRM Solution
for Life-Sciences

Close-Up is 
the #2 CRM in the Americas

Implemented in  
50+   
countries worldwide

The most
cost-effective
CRM solution 
in Life-Sciences

All pharma 
businesses
processes covered 
in one customer 
centric solution

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A leading company providing
Rx, Sales Data & Technology Solutions
in more than 50 countries
for 55+ years

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Serving more than
650 Pharma and
Healthcare Companies

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A team of 1,000+ people and
25k+ data provider 
partners of our solutions

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Customer

Centric

CRM

Market Access
Market Access
Key Account Management
Key Account Management
Sales Execution
Sales Execution
SF Medical Promotion teams
SF Medical Promotion teams
CLM / Digital Marketing
CLM / Digital Marketing
Next Best Actions (AI based)
Next Best Actions (AI based)
Promotional Plans
Promotional Plans
Omni-Channel Actions
Omni-Channel Actions
Training and Coaching
Training and Coaching
Integrated Analytics
Integrated Analytics

Client testimonials

“Close-Up CRM is very strategic solution we use to turn our medical promotion team more effective. The full integration with prescription data and field activities helps us identify the best opportunities in the field. The software is easy to use and very intuitive which makes it highly adopted by our reps. We are also very satisfied with the flexibility and extensive service provision that enables us to adapt CRM to the new business challenges.”

Jennyfer Gómez / Trade Marketing Manager Bayer Pharma

“We’ve proven in our organization sfNet’s flexibility and scalability while implementing it in 30+ countries with different business models and processes. This was achieved through the collaboration between our internal team and Close-up team working with a customer obsessed mindset, agility and speed. We’ve also accomplished to build a very effective support model, where sfNet team played a key role in guaranteeing smooth and quick implementations and sustainable on-going services.”

Canan Gun – Global Head of Commercial IT Sandoz

“We’ve been using sfNet in our organization for many years in different countries. The solution is very well accepted by the sales reps, easy to use and covers all our company needs. We’ve been modifying our business rules and needs, and the solution adapted very well and quickly to that. We are also very satisfied with the level of service provided by Close-Up, who understands our urgencies and help us meet our goals.”

Andre Ducas – Head of Business Intelligence Operations at Bausch & Lomb

“We use Close-Up CRM for a long time in our organization; the solution is used for our order taking process as well as for medical promotion. System is highly adaptable to our specifics and integrated directly with our headquarters ERP software, which provides a seamless integration to all our internal processes. Throughout the years, service has been very flexible to incorporate our needs as business evolves.”

Marcio Sartori – Head of Market Intelligence at Fresenius-Kabi

"Close-Up CRM is well used by our sales force teams for visit planning as well as promotion of our retail brands. The service provided is flexible and with quick responses.”

Renata Estrella - Sales Analyst at Essilor

Key Value proposition

Seamless integration with any data source

▪ customer master data + internal company data

▪ prescription, sales and any healthcare related data

Standard+ CRM functionalities

▪ Advanced Sample Planning, Management and Accountability module
integrated, complying with PDMA and CFR21-11
▪ Complete Closed-Loop-Marketing module, including approved materials and e-mails

Exclusive remote call and remote sampling module

The highest HCP adoption rate (+85%)

▪ Book calls with HCPs via email, sms or whatsapp
▪ Physician quick access with 1 click and no installation
▪ Sample validation and HCP signature

Integrated AI Analytics

Predictive Analytics with AI models helps field representatives and managers to be more effective

▪ Sales and Prescriptions based insights

▪ Best next actions with each customer

▪ Insights on customers to be visited and preferred channels

The most cost-effective CRM solution for Pharma

▪ SaaS solution with complete 1st and 2nd level support, including business admin processes

▪ 4 annual version upgrades and change management included

▪ The only solution with offline mobile version for any OS: iOS, Android, Windows